How do you tell people per email about something they can benefit from without them thinking it's spam?

I want to sent emails to businesses and individuals advertising a Benefit Plan that can save them money. What do I put in the subject line, so they don't think it's spam?

How do you tell people per email about something they can benefit from without them thinking it's spam?
No matter what you say, people will think its SPAM.
Reply:It IS spam.





They didn't ask for the contact, and you're trying to sell them something.





Your sales pitch will get much more respect if you do a paper mailing, or call. Even a postcard referring them to a website will get a better response.
Reply:Attention .....(the person's name that you are e-mailing, not just the business name)........... this is not spam

















It might work.